BMW’s Shift towards Fully Electric Models
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## Introduction
In recent years, BMW has been making significant strides in the electric vehicle (EV) market. With a focus on sustainability and environmental friendliness, the renowned car manufacturer has been expanding its lineup of electric cars and showcasing its vision for the future. This article explores BMW’s shift towards fully electric models, highlighting the new appointments, key models, sustainability initiatives, and plans for the future.
New Fleet Boss and Strategy
In June, BMW appointed Matt Collins as the General Manager of Corporate Sales in the UK, replacing Steve Roberts. With a background in strategy and product marketing, Collins brings a fresh perspective to the role. He aims to align BMW’s electric vehicle offerings with the fleet industry’s desire for tax-efficient and environmentally friendly models. Sustainability is at the core of Collins’ strategy, as he recognizes the importance of matching BMW’s growing range of electric cars with the market’s demands.
Electric-First Strategy
BMW has embraced an electric-first strategy, prioritizing the launch of electric versions of its cars. The most notable addition to BMW’s lineup is the i5, an electric variant of the popular 5 Series. By introducing the electric 5 before the petrol and plug-in hybrid versions, BMW demonstrates its commitment to zero-emission powertrains. The i5 is expected to make a significant impact in the executive saloon space and become a leader in its segment.
BMW’s Success in the EV Market
At the time of writing, BMW Group holds the second-largest share of EV sales in the UK, trailing only behind Tesla. The true fleet channel accounts for 70% of BMW’s EV sales, with the i4 emerging as the most popular model among corporate buyers. Collins reveals that 75% of the brand’s current order bank in the corporate channels consists of pure electric models, while plug-in hybrids make up the majority of the remaining orders. BMW’s success in the EV market is a testament to its commitment to sustainable mobility.
Expanding the Lineup for Accessibility
Recognizing the higher list prices of electric cars and the challenges they pose in terms of tax bandings, BMW has introduced more affordable derivatives of its existing models. The iX1 and i4 now offer new, cheaper options, making them more accessible to company car drivers. The iX1 eDrive20, equipped with a single motor powertrain, offers slightly more range than the twin-motor xDrive30 variant at a lower price point. Similarly, the eDrive35 version of the i4 provides a more affordable option with a smaller battery and slightly less power, but still offers a range of around 300 miles.
Sustainability Beyond Powertrains
BMW’s commitment to sustainability extends beyond powertrains. The company has introduced a new initiative called Vehicle Footprint, which provides a cradle-to-grave CO2 emissions report for each of its new electric vehicles. This report takes into account the CO2 impact throughout the entire lifecycle of the vehicle, from raw material extraction to production, usage, and recycling. This transparency allows fleet managers and customers to make informed decisions based on the environmental impact of their vehicle choices.
Banding Considerations and Product Range
BMW understands the importance of tax banding considerations when it comes to electric vehicles. To ensure its models appear on choice lists, customers sometimes opt for lower trim grades, such as Sport instead of M Sport. BMW’s extensive range of electric models gives customers more options to find the right fit for their budget and fleet requirements. Collins emphasizes the significance of having a wide product range to address banding concerns and make electric vehicles more relevant and accessible to a larger customer base.
Future Model Launches
Looking towards the future, BMW has already showcased its vision for the next generation of electric models beyond 2025. The Neue Klasse models will mark a departure from internal combustion engines, as BMW plans to use new bespoke electric platforms. The first model to be revealed will be an all-new 3 Series, which is expected to offer 30% more range, 30% faster charging, and 25% more efficiency compared to BMW’s existing electric models. This ambitious vision demonstrates BMW’s commitment to pushing the boundaries of electric mobility.
Conclusion
BMW’s shift towards fully electric models is driven by a strong commitment to sustainability and environmental consciousness. With the appointment of a new fleet boss, the expansion of its electric lineup, and the introduction of innovative sustainability initiatives, BMW is making significant strides in the EV market. By prioritizing electric versions of its cars, BMW is poised to lead the way in zero-emission mobility. With a focus on accessibility, banding considerations, and future model launches, BMW is well-positioned to continue its success in the electric vehicle space.
*Disclaimer: The image used in this article is for illustrative purposes only and does not represent a specific BMW electric car model.
